Activating Growth with Multicultural Marketing
The Business Case & ROI
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2m 45s
By employing these best practices for inclusive marketing, you can maximize your company’s successful outreach to multicultural populations, build new customer relationships, and increase your return on marketing investment.
Up Next in The Business Case & ROI
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How Does DEI Impact Profitability?
See the statistical results of research studies by respected international consulting firms confirming the overwhelmingly positive impact of diversity, equity, and inclusion (DEI) on corporate profitability.
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How Does DEI Support Sustainability?
Examine the significant ways that DEI and environmental sustainability initiatives are tied to compatible, interrelated corporate values and strengthen each other. Consider how both drive customer loyalty, increase profitability, and are the hallmarks of successful, ethical companies.
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What is DEI?
Confirm the definitions of each component of the acronym DEI -- diversity, equity, and inclusion. Review the primary benefits that DEI delivers to organizations, their employees, and the customers they serve.
